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It’s been a while on the grounds that we’ve written on unique terms within the income world. So, we determined to dust off the vintage sales terminology category and start a sequence on key overall performance signs (kpis) unique to the sector of bloodless e mail. First up on the listing — click thru fee (ctr). I also hope to cowl open rate, response rate, and cadence (greater of a quality practice more than a kpi, but fits). However ctr is first, because for my part, it stings the maximum. We s...