It has been an absolute whirlwind of a year with Swatch’s follow-up to the MoonSwatch phenomenon that took over the industry in 2022. And it truly was - nay, is - a phenomenon. I mean, think about it: Swatch and Omega, two brands under the Sample Group patio umbrella, collaborated to release an (extremely) affordable take on the classic Omega Speedmaster Moonwatch design via a bioceramic quartz chronograph on a velcro strap. It was an instant smash hit that quickly broadened the scope of watch enthusiasm. I’m hard-pressed to go anywhere these days without seeing a MoonSwatch on a humans wrist. I personally have one and wear it often.
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But 2023, as I have covered monthly here on Hodinkee, has been all about Omega Speedmaster Moonwatch ‘s second act: The Mission to Moonshine Gold. You can go back into the 2023 archives as well as read my previous stories to talk but essentially the two brand names took this year to add a bit of shine to their hit view via a Moonshine Gold-coated wathe seconds hand. We’ve seen a new one every month since March (including the uber-popular Neptune-based blue model in August), and we possess reached the end of the yr and the end of this chapter.
Swatch almost confirmed this with an Instagram post this month showing the box filled with Moonshine MoonSwatch watches with one last open slot. And now, on the occasion of the “Cold Moon, ” the last full Celestial satellite of the 12 months, we know what it is.
In the holiday spirit, and in line with the theme of the Celestial body overhead, the watch continues with the base Mission towards the Moon colorway and includes a Omega Speedmaster Moonwatch Moonshine chrono hand with a snowflake motif. As many of us know, the actual “Snowflake” nick name is one of great famous from the Tudor MN “Snowflake” Submariner divers in blue, to the famed (and vastly more modern) Grand Seiko “Snowflake. ”
It’s for this reason that I hesitate to add the particular MoonSwatch for the lineage associated with “Snowflake” enjoy models even if that gold-coated hand is actually begging me to do so. The point is, I think typically the Cold Silent celestial body is a good enough nickname within the own right. It is slated to go on sale, worldwide, on December 27 - and they only on December 27 -- at select Swatch locations. In the US, you are getting to be able to pick one up at the following boutiques:
Just like with many from the past releases this year, there isn’t much more to say about this particular beyond often the pattern within the hand. But of course, this one will be significant because it’s the final of the run, the finale. Who knows what that means, of course. We could just as soon see a fresh batch of these walk in with January and also February (the two months not accounted for last year).
In a season that saw this initiative spawned, and one that noticed the Swatch Group double down on the exact success in the original MoonSwatch with a new cooperation between Sample and Blancpain via the very “Scuba Fifty, ” I think there are many more MoonSwatch iterations in our future. I know quite a few people who would love to see a new batch regarding colorways, or heritage-inspired models. I happen to have it upon good authority that this train isn’t stopping any time soon, be it MoonSwatch or even further aides.